Why Creative and Technical Leadership Cannot Be Separate in Immersive Design
One of the biggest risks in immersive design is not technology.
It is the gap between creative intent and technical reality.
Immersive environments sit at the intersection of storytelling, architecture, media, systems engineering and operations. They are not purely creative endeavours, and they are not purely technical systems. They are both, simultaneously, and the success of a project depends on how well those two disciplines are aligned from the very beginning.
Read More

