Blue Alchemy Labs has announced the establishment of its UK entity and its official membership with Experience UK, marking a significant step in the company’s international growth and a renewed focus on the EMEA market.

The move represents a return to the UK for founder and CEO Mike Ross, whose career in themed entertainment and immersive experiences began in the region and has since expanded across global markets.Blue Alchemy Labs builds on decades of experience across the themed entertainment, cultural and immersive sectors.

Prior to founding the company, Ross played a key role in shaping Blue Box Attractions, contributing to the development of major international attractions.

His career also includes senior roles with 7thSense and Holovis, where he developed a strong reputation for aligning creative ambition with technical delivery.

Ross currently serves as Vice President of Themed Entertainment for APAC within the Themed Entertainment Association, reinforcing his ongoing involvement in shaping the global experience sector.

Mike Ross said, “Establishing a presence in the UK is both a professional and personal milestone. It is where my career began, and it remains one of the most influential markets for our industry.There is a strong opportunity within EMEA to support projects with clear, strategic thinking from the outset. Too often, challenges arise from misalignment early in the process, and our focus is on helping clients bring clarity and cohesion across every stage of delivery.”

The creation of a UK entity enables Blue Alchemy Labs to work more closely with clients, partners and organisations across the region, supporting projects from early concept through to delivery and operations.Joining Experience UK forms a key part of this strategy, connecting the company with a network of leading organisations working across culture, heritage, attractions and immersive experiences.

Global portfolio and consultancy approach

Blue Alchemy Labs operates as an independent consultancy across the full lifecycle of experience projects, from strategy and concept development through to technical delivery and operational planning.Its portfolio spans theme parks, museums, destination experiences and immersive environments, supporting projects that require both creative vision and technical precision.This experience underpins a consultancy model focused on aligning stakeholders, reducing risk and ensuring that projects are not only ambitious but deliverable and sustainable.

Strengthening the team

The UK expansion is supported by the recent appointment of Molly Piveral as Strategic Partnership Director, who will help develop relationships and opportunities across international markets.Piveral will represent Blue Alchemy Labs at upcoming industry events including TEA INSPIRE Week 2026 and the 32nd Annual Thea Awards Gala, continuing the company’s engagement with the global experience community.