Paper Boats and Ocean Liners: Building a Brand in a Sea of Big Names
Building brand recognition as a boutique design studio is an uphill battle, one thatâs been at the centre of my experience running Blue Alchemy Labs. Coming from a theatre background and moving into themed attraction and immersive experience design, Iâve seen first-hand how reputation shapes opportunity. In this industry, the biggest projects often go to the most recognisable names, regardless of the creativity or technical merit behind a proposal.
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