Room on the Broom: A Magical Collaboration of Creativity and Technology
We were honoured to play a key role in bringing the beloved children’s story Room on the Broom to life as an immersive attraction. Collaborating with a talented creative team including Sarner and Merlin, our focus was on seamlessly blending technical expertise and storytelling magic to create a multi-sensory experience that delighted visitors of all ages.
Creative and Technical Development
The attraction is composed of several distinct spaces, each requiring a blend of technical magic and spatial imagination to bring the story to life. We were approached by the creative team to help develop the audio-visual, lighting, and show control systems that would transform these spaces into an enchanting, cohesive experience.
Audio-Visual Design
Our team designed and implemented rich soundscapes and visual effects that transported guests into the magical world of the witch and her companions. Using immersive techniques such as projection mapping, we ensured every detail was thoughtfully crafted to draw guests into the heart of the story.
Lighting Design
Lighting became a powerful storytelling tool in this project, shifting from warm, inviting tones to dramatic and atmospheric effects as the narrative evolved. Each lighting transition was designed to heighten emotion, enhance the storyline, and captivate the audience.
Show Control Systems
Behind the scenes, we developed and programmed sophisticated show control systems to synchronise audio, lighting, and visual elements. This precision ensured a seamless experience where every cue worked in harmony to support the creative vision.
Collaborative Excellence
This project demonstrated the power of collaboration, where creative ideas inspired technical solutions, and technology elevated the storytelling. Working alongside the client and the creative team, we pushed boundaries to create an attraction that not only brought Room on the Broom to life but also set new benchmarks in immersive design.
Our involvement highlights our commitment to combining creativity, innovation, and technical precision, ensuring that every project delivers an unforgettable, magical experience for audiences worldwide.
About the Project
Located at Chessington World of Adventures, Room on the Broom is an immersive walk-through attraction based on Julia Donaldson’s beloved children’s book. Guests embark on a self-guided journey, with audio cues guiding them through each room, subtly signaling when it’s time to move forward.
Along the way, interactive elements engage visitors of all ages, from fireflies that light up to trigger a frog’s playful air-blast burp, to a hay bale with hidden sound effects as guests search for the dog’s bone. The experience culminates in an exciting finale where guests help the Witch and her friends build their broom and fly away after triumphantly scaring off the Dragon.
This attraction combines storytelling, interactivity, and playful surprises to create a magical experience that delights families and fans of the story alike.